Fall 2025 Three Sisters Campaign
Our team brought the “Three Sisters” campaign to life as a heartfelt way to reinvent three signature handbags—not just as products, but as personalities. Each bag became a story, a sister, a connection point for both our consumer and our team. Many of us are one of three sisters ourselves, so this campaign hit home in the most personal way. I led the team in weaving in a tactile, hand crafted feel to our creative through junk journaling textures and layered elements. This gave the fall creative a rich, personal tone. From email to social to in-store events, every touchpoint was designed to feel intimate and story-driven—just like the bonds between sisters, and reminding us that style is even more personal when it tells a story.
